I have found no explanation for the snail, however, this is a major character and his name is cool bro:
“ An occult enthusiast and a joker, [Cool Bro’s] catch phrase is “I’ll put a curse
on you!” while drawing circles into the ground with a stick. (Once, the
drawn circle lit up and granted him powers to shoot laser beams out of
his hands.)
“
It seems the poster is for the Year of the Ox. The character for “ox” also shows up in the Chinese name for “snail,” so presumably this is a visual pun.